Edge by Ascential


  • Gain control over exponentially rising cloud storage costs


  • Cut cloud storage costs by 67%

Edge by Ascential took control of data growth, reduced costs, and accelerated development of new offerings that help leading consumer manufacturers stay ahead of their competition

The NetApp Solution

The Details

Edge by Ascential, formerly Clavis Insights, provides online and e-commerce insights and analytics to help leading consumer packaged goods companies, such as P&G and Unilever better how their products are performing in the market. After just 5 years, customer acquisition and new product development dramatically increased the company’s data ingestion rate. Edge by Ascential’s infrastructure needs inverted from 80% compute and 20% storage to 40% compute and 60% storage. "We realised we needed to pull the storage out of the cloud or it was going to break the bank," says Chris Duffin.

The company engaged with Logicalis, a NetApp Star partner in Ireland, who proposed the optimum solution based on Edge by Ascential's specific requirements. “Migrating their storage to an on-premises facility while keeping compute in AWS was the best solution for Edge by Ascential,” explains Sandra Dunne, sales manager at Logicalis. “Leveraging NetApp Private Storage and Cloud Volumes ONTAP was a perfect fit for their needs.”

When we started testing Cloud Volumes ONTAP, we found we needed 2/3 less storage and that meant 2/3 less cost.
Chris Duffin, Director of Operations, Edge by Ascential

Before moving its data, Edge by Ascential tested the solution with Cloud Volumes ONTAP in its AWS infrastructure. The savings were immediate. "We got all these benefits from Cloud Volumes ONTAP. Deduplication and compression alone reduced our storage requirements and costs by 67%," says Duffin. "It was amazing."

Another benefit came with NetApp FlexClone® thin-cloning technology. In the AWS environment, Edge by Ascential development teams all used a single central database. "People were stepping on each other’s toes trying to do development projects," explains Duffin. "FlexClone technology enables us to give each team their own copy of the database without any storage impact. It’s helping us speed product development dramatically, and that translates to a competitive advantage."